Content Marketing Myths Busted
As we enter the new year, finding new ways to market business is at the forefront. While content marketing has been around for some time, there remains myths that can impede the success for businesses. These myths are easily debunked, and understanding the basis of them can make a big difference in marketing efforts – especially in 2018. Make sure to take the time to understand what works in content marketing, because it is an invaluable asset if done correctly. Your content marketing director should be on board with the latest trends, but it helps if you stay aware as a business owner, which is why advice pieces like the following can only help.
Myth: Content marketing doesn’t work for B2B.
Reality: Content marketing is a powerful tool for both acquisition and retention. It’s also a great way to explain a complex process, product or service. B2B’s longer sales cycle means prospects often spend more time at the top of the funnel, creating multiple opportunities for engagement and lead nurturing via content.